Auckland Transport and Police have teamed together to launch a campaign targeting drivers running red lights.
Drivers not stopping at red lights has been identified as a critical road safety issue.
Between 2008 and 2012 there were 11 fatalities, 169 serious injuries and 1466 minor injuries at intersections where motorists failed to stop at red lights.
Auckland Transport’s Road Safety Manager Karen Hay says red light running causes crashes and costs lives.
“The annual cost of red light running is estimated at $43 million and sadly the practice injures or takes the life of Aucklanders,” she says.
The campaign focuses on Auckland’s CBD, with police officers setting up a check-point at the Queen Street and Mayoral Drive intersection. Officers operated as spotters and alerted their colleagues of offending drivers further up the road.
An advertising campaign has also been launched in a bid to crack down on red light runners.