The film version of best-selling erotic novel Fifty Shades of Grey has generated a demand for products usually associated with home improvements.
The film and the book depict a scene at a hardware store where the main characters purchase rope, cable ties and duct tape.
The Telegraph reports: “When the book was released in 2012, DIY and hardware stores in the UK and US reported increased demand of certain products and queries from customers as they tried to recreate their own Fifty Shades experiences.”
British DIY chain B&Q issued a memo to staff asking them to prepare for “sensitive customer questions about products, which could be used in sexual role play”.
The New Zealand market is more difficult to gauge. Bunnings warehouse was sheepish when asked about the Fifty Shades trend. A spokesperson for the chain said: “We don’t discuss details around sales on specific products.”
Adult product store Peaches and Cream are making the most of the phenomenon.
“It’s been huge for us we have been preparing for this for the last six months,” said Auckland regional manager Sandra Waters.
Peaches and Cream has been working in conjunction with cinemas, giving out gift baskets and stocking the full range of licensed products.
Waters said they are “expecting a forty per cent increase in business” due to the film’s release.
Fifty Shades of Grey is out now at a cinema near you.
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