A recent change to Milo’s recipe has caused outrage among fans of the much-loved chocolate drink.
Makers Nestle has come under fire on social media after it announced it had removed vitamin A, B1 and magnesium, and added vitamin D, B3, B6, and B12, to the recipe.
Milo has been a New Zealand family favourite for over 80 years, with the original recipe consisting of malted barley, milk powder, cocoa and sugar.
Nestle says it “didn’t make these changes lightly – we know it’s a much-loved product and people don’t like favourite products changed. However these changes are part of a change to Milo which reflects our research into the nutritional needs of children. For this reason, we will not be changing the recipe.”
The brand’s Australia-based external relations manager Mary Stuart says a glass of Milo with trim milk now earned 4.5 stars using the new Health Star Rating System – an Australian health rating system that the then Food Safety Minister Nikki Kaye signed New Zealand up to last year.
According to Nestle’s new packaging, a 200ml mug of Milo with trim milk now has 21 per cent of a person’s daily intake of sugar and 4 per cent of their fat RDI, compared to the old recipe where a 200ml drink of Milo had 19 per cent of someone’s RDI for sugar.
Disgruntled Milo fans have taken to social media to complain. A Facebook group called Change Milo back to the old recipe has also been set up. The page has received over 7,000 likes.
The Facebook group’s owner, Taryn Ibell, says she was motivated to take action after her three-year-old refused to drink the new formula. Her daughter was premature and had Milo fed to her as a way of weaning her off being tube-fed. Her daughter now won’t “touch the stuff”, but she’s “lucky to have some old stuff though”.
Ibell believes that Milo’s future with the recipe-change might be uncertain, but if Nestle brings back the old recipe “they might be able to scrap [sic] their reputation back up”.
If she could tell Nestle one thing, it would be that “they have angered a lot of people” and “the least they could have done was to let us know in advance or made the new (recipe) into a separate product”.