Mark Zuckerberg set the social media world alight today with the announcement of Facebook’s development of a “dislike” button.
The Q & A session, which took place out of the company’s Californian head office, addressed a question from an online thread that asked about more options for Facebook users.
Zuckerberg then announced the new changes that are in development.
“People have asked about the dislike button for many years,” Zuckerberg said. “Today is a special day because today is the day where I actually get to say that we are working on it.”
He went on to say that they were “very close to shipping a test of it”.
— Social Media Today (@socialmedia2day) September 15, 2015
Zuckerberg acknowledged the reasons why they had taken so long to develop the button.
“We didn’t just wanna build a dislike button because we didn’t want to turn Facebook into a forum where people were voting up or down on people’s posts, right that doesn’t seem like the community we wanted to create,” he said.
The Facebook creator went on to say that “you don’t wanna go through the process of sharing a moment that was important to you in your day and then have someone down vote it.”
Through this development process, Zuckerberg said he and his team realised people do not necessarily want to down vote people’s status’, but want to have an option by where they could create “empathy” towards people’s posts.
“Not every moment is a good moment,” he said.
“If you are sharing something that is sad or something that is in current events like the refugee crisis or something that touches you or if a family member passed, then you may not be comfortable to like that post but your friends and people want to express that they understand and want to relate to you.”
He continued, saying he thought it was important to give people more options than just to “like”.
Zuckerberg said the process to create a simple button was quite complicated, but the test option was ready and if it worked fine, would be rolled out soon.
He finished by thanking everyone for their thoughts on the dislike button and said it would not be far away.
Townhall Q&A: September 15, 2015Here’s the video from today’s Townhall Q&A at Facebook. People from around the world asked questions about education, science, virtual reality, artificial intelligence, my future daughter and of course the dislike button. It was great to hear everyone’s questions and feedback. Thanks for watching!
Posted by Mark Zuckerberg on Tuesday, September 15, 2015