SoulFest 2015 has been cancelled due to poor ticket sales.
The music festival, scheduled for October 28 at Western Springs Stadium, Auckland, has been scrapped by organisers to avoid financial losses.
The festival aimed to promote genres of music that are usually overlooked commercially, specifically Neo-Soul, R&B and Hip-Hop.
A statement released by the organisers says: “It is with a heavy heart and great regret that SoulFest International Australia advises that it has become necessary to cancel SoulFest 2015 and the subsequent sideshows, due to low ticket sales in Australia and New Zealand.
“SoulFest was scheduled to take place in Auckland Monday 26th October after the Australian dates.”
The news comes as a shock to fans and artists, just two weeks prior to the event.
Dj Trey, an artist amongst the long line-up, said: “This is terribly devastating news as it’s probably the one thing work-wise that I’ve put a lot of my energy, attention and passion into over the last couple of months.”
If you have purchased a ticket already, organisers say a full refund will be given.
Information about how to receive your refund can be found at SoulFest’s official page.
John Denison, promoter of SoulFest International Australia said: “I sincerely apologise to all involved who have dedicated 7 months of their lives to work on this festival, and to the supporters of the event who purchased tickets.”
Check out the list of majors act that were going to be featured this year: