The ‘Pink Plunge’ hit Queen Street in Auckland to raise money for The New Zealand Breast Cancer Foundation, a promotional event for the pulse radio station.
The event, held on September 26, consisted of members of the public making a gold coin donation to line up and hit a target with a tennis ball. Once the target was hit a brave person on a platform was dunked into two thousand litres of water.
Successful dunkers then put their hand in a bucket of labelled pieces of paper to claim their prize.
Tom O’Flaherty was pretty happy with his win, gaining a two night stay at a hotel in New Plymouth from his dunk.
“I’m really stoked with the prize, the event was really fun and if there is ever another event put on, I’ll be there,” says Tom.
The students contacted many businesses for sponsorship and prize donation. A trip to the Coromandel, hotel stays, restaurant and tattoo vouchers, to name just a few were all donated to the event.
The outrageous and flamboyant Miss Ribena hosted the event alongside her friend Daphne Bush. With their vibrant outfits and laugh out loud jokes, Australasia’s most recognised drag queen and her sidekick brought plenty of attention to the day.
Resene sponsored the promotion and donated loads of pink t-shirts which soon became a popular fashion for all that got involved.
Students Emily Patrick, Sam O’Flaherty, Kaitlin Purchase, Samara Calvert and Bradley Bacon worked hard on the event for months prior.
The four-hour event at Queen Elizabeth Square was a huge success, with the radio students raising over $500 for the foundation.