Adele’s ’25’ Selling Like Hot Cakes

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Adele's third album '25' was released on November 20th and it is already breaking records.
Adele's third album '25' was released on November 20th and it is already breaking records. Photo: Supplied

Adele’s new album has been welcomed by the world with open arms.

The chart-topping album 25 is set to be a mega-phenomenon as sales continue to soar.

It’s been three weeks since 25 dropped and the sales statistics are staggering.

  • 25 sold 3.33 million copies in its opening week in the US alone, according to sales monitors.
  • 51 percent of those sales were on physical formats, a total CD and vinyl tally of 1,682,840.
  • 49 percent came on download sites like iTunes – making up the remaining 1,645,152.
  • Adele’s first day US album sales, 1.49M, were better than the first-week album sales for any album of the last 15 years.
  • 25 sold 803,000 copies in the UK in its opening week.
  • 25 has now sold more than a million units in the UK in under two weeks. It is now the fastest album to do so in UK history.
  • In Germany, 25 sold 263,000 copies in its opening week, the biggest album launch in the market for eight years.
  • 25 sold 170,000 in its first week in France, making it the fourth biggest-selling album week of the past decade in the country and the third biggest first-week.
  • Hello, the lead single from 25 has now been viewed more than half a billion times on YouTube.
  • 25 has been purchased by one in every 96 Americans.
  • In the UK, 25 was bought by one in 80 Brits.
  • Adele never once posted a single digital buy link on Twitter or Facebook during 25’s opening week on sale.

The 27-year-old decided not make 25 available on streaming services such as Spotify and Apple Music, much to the dismay of millions of her fans. Other artists like Taylor Swift also believe streaming services have the potential to hinder their early sales. This is a big concern when their albums could be on track to sell millions of copies in their first week, just like 25 has.

Even with all the success of 25, the album won’t be recognised in the 2016 Grammy Awards. The album had to have been released between October 1, 2014, and September 30, 2015, to be considered.

There is no more proof needed that Adele will have her hands full at the 2017 Grammy Awards.

Adele performs When We Were Young (Live at The Church Studios) from the new album, 25, released November 20.