Radio ratings on the up

The latest radio survey results are in. Photo: Google Images
The latest radio survey results are in. Photo: Google Images

Radio in New Zealand has gained over 240,000 more listeners in the first 2016 New Zealand Broadcasters Association survey.

In July last year, it was announced that a company named GFK would be the new provider for the commercial radio survey from 2016 onwards. The new survey would help provide a more accurate insight into the radio ratings, and advertisers would have a clearer idea of the consistent performance from each station.

The Radio 2016 Results. Photo Credit - TRB
The Radio 2016 Results. Photo Credit – TRB

NZME claimed the top spot in news, sport and entertainment, dominating the first radio survey in 2016. Their station Newstalk ZB has the most commercial radio listeners while Coast has reclaimed the number one spot for entertainment listening.

“It’s been a great day,” said NZME group director of entertainment Dean Buchanan. “To be number one in news, sport and entertainment is hugely rewarding.”

Buchanan also referred to the network’s digital growth, with more than 457,000 registered users on iHeartRadio, which broadcasts live radio as well as custom playlists.

Mediawork’s station, The Edge still holds the top most listened to station nationally.

Radio chief executive of Mediaworks, Wendy Palmer said: “The standout success again this survey was The Edge, which has now been the number one radio network in New Zealand for five consecutive years.”

Despite the recent increase in using music streaming services such as Apple Music and Spotify, radio seems to be still the best way to enjoy music.

Braeden Leggett
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