Snapchat is a multimedia storytelling app that over 150 million people use every day.
The point of difference would be the 10-second rule. Ten seconds to condense your message into a piece of art that will entertain and inform. This reduces the risk of people harping on about something that probably means nothing to anyone else besides themselves.
In saying that, there will always be a few rotten eggs who break the rules and use multiple 10-second Snapchats to document their journeys. In an ideal world, we would be able to “unfollow” individual snappers, but nothing is perfect.
You can choose between sharing posts publicly via “My story” or sending private messages. Either way, the rules remain, you have 10 seconds to get it right or go home.
An ever updating supply of filters to enhance, entertain and excite will help you on your mission to keep your audience on the line.
There’s a sense of security provided with the knowledge that images and videos uploaded will eventually disappear into some black hole in cyberspace. This has been confirmed.
But don’t forget that people can still screenshot and though Snapchat will notify you if you are a victim of screenshotting, use common sense. If you wouldn’t send it to your mother, don’t send it at all.
Should you need a new distraction, Snapchat is the app. Snap with family, watch Stories from friends, see events from around the world, and explore a wide variety of content from publishers such as MTV, Cosmopolitan, CNN and NatGeo.
Make sure you have a good following before you get into it. The more people you have to interact with, the more entertaining it becomes.